Cause Related Marketing

By associating the Cancer Support Scotland logo and name with your product or services, a Cause Related Marketing campaign can be a very effective marketing tool. It can help your company launch products, raise awareness of your brand, build customer loyalty, sell products and very effectively raise much needed funds for the Charity.

Our team at Cancer Support Scotland has many years experience of working on large Cause Related Marketing campaigns including those of ASDA, Boots and QVC. We can use this wealth of knowledge to support you in meeting your needs and developing a memorable and successful campaign.

The “Brands Benefits Survey” conducted in 2003/4 by Business in the Community found that consumers responded extremely positively to Cause Related Marketing Campaigns with charities.

• 88% of consumers were aware of a CRM partnership

• 80% felt more loyal and more positive about companies that chose to work with charities in this way

• Almost half (48%) said they actually switched brands as a result of a CRM campaign

• 2 out of 3 consumers said that they wanted more businesses to run CRM campaigns

To find out more about Cause Related Marketing and ways that we can work together email [email protected] or telephone the team on 0141 337 8199 or Freephone 0800 652 4531.